Xsolla Agency Arrives to Empower Creators Across Entertainment-Based Intellectual Property
Los Angeles — (ANTARA/Business Wire) — A global video game trading company, Xsolla, today launches Xsolla Agency, a comprehensive service that connects game developers with premium entertainment-based intellectual property (IP). The integrated offering addresses key challenges for game creators: access to world-class IP, global monetisation capabilities, and the operational infrastructure required to build a sustainable business.
Xsolla Agency makes access to IP licensing easier through expert-led negotiations and industry relationships, offering affordable deals focused on monetisation structured to maximise ROI. Strategic IP partnerships enhance visibility, reduce user acquisition costs, and drive higher player spend through a range of LiveOps events and impactful promotional campaigns.
The service is supported by the same trading infrastructure that already supports more than 1,500 game developers in more than 200 geographic regions, including global payments with more than 1,000 payment methods, platform distribution and activation, and creator-focused tools for data, fraud prevention, and compliance support.
“We have built the infrastructure to solve a range of commercial challenges for creators and game developers,” said Chris Hewish, President of Xsolla. “We are now extending this expertise to bring entertainment-based IP to game developers, providing tooling for studios of all sizes to grow their audiences and revenues.”
For game developers, this is the same as Xsolla making access to IP licensing easier through expert-led negotiations and industry relationships, backed by the global trading infrastructure needed to maximise the value of each IP partnership.
Xsolla Agency Delivers:
Entertainment IP Licensing for Video Games
Premium IP licensing obtained through expert-led negotiations with established entertainment industry relationships.
Affordable offerings focused on monetisation, structured to maximise ROI rather than merely increasing brand exposure.
Streamlined operations, making licensing that is typically complex, expensive, and hard to access more accessible.
Strategic IP partnerships that enhance discoverability, reduce CAC, and drive higher player spend through a variety of LiveOps events and impactful promotional campaigns.
Global Trading Infrastructure for Game Developers Looking to Integrate Entertainment-Based IP
Payments processed in more than 200 geographic regions with more than 1,000 payment methods, enabling creators to monetise content globally and build sustainable revenue streams.
Platform distribution and activation help creators reach fans directly, reducing platform dependency while maintaining control over content, audience relationships, and monetisation strategy.
Creator-focused tools, data, fraud prevention, and compliance support designed to reduce barriers and allow creators to focus on their craft.
Operational services are currently available to filmmakers and musicians.
Industry Expertise and Lower Risk
For game developers: real-world market rates and flexible IP licensing terms designed to maximise ROI and deliver tangible revenue impact.
For all creators: an experienced team handling complex negotiations, legal documents, and operational challenges to ensure everything is safe, fair, and profitable.
Commercial infrastructure that eliminates traditional barriers faced by independent creators and mid-sized studios.
New Opportunities Across the Creator Ecosystem
For game developers: easier discovery, lower customer acquisition costs, and higher player spend through licensed IP.
Hollywood, filmmakers, and musicians: global reach, access to diverse audiences, and sustainable monetisation without the need to build internal infrastructures.
For all creators: greater control, lower platform dependency, and a focus on content creation while back-end aspects are handled by Xsolla.
Game developers interested in entertainment IP licensing and creators in film and music interested in global trading infrastructure are invited to connect with the Xsolla team at xsolla.pro/agency
About Xsolla
Xsolla is a global trading company with a range of tools and services that help developers solve challenges inherent in the video game industry. From indie to AAA, many companies partner with Xsolla to help them fund, distribute, market, and monetise their games. With a strong belief in the future of video games, Xsolla is committed to delivering opportunities together and continuing to provide new resources for creators. Based and registered in Los Angeles, California, Xsolla operates as the merchant of record and has helped more than 1,500 game developers reach more players and grow their businesses worldwide. With more paths to profitability and ways to win, developers have all they need to succeed.