XLSMART to Launch Solutions for Business Operational Efficiency
Jakarta, CNBC Indonesia - PT XLSMART Telecom Sejahtera Tbk (XLSMART), through XLSMART for BUSINESS, will launch the ESTA PRIME (Enterprise Smart Technology and Automation) innovation at the BRAVO 500 Summit 2026 this coming Thursday (11/6). The launch of ESTA Prime marks a strategic step for XLSMART for BUSINESS in expanding its role from a connectivity provider to a digital transformation partner for the business world and the public sector in Indonesia.
ESTA Prime is designed to help organisations accelerate digital transformation, increase operational efficiency, strengthen security, and generate insights that support faster and more accurate decision-making. Andrijanto Muljohono, Director and Chief Enterprise Business Officer of XLSMART, stated that ESTA Prime represents the evolution of XLSMART’s vision to provide an enterprise platform that connects technology, data, operations, and decision-making within a single integrated ecosystem.
“Currently, customer needs are no longer limited to connectivity, but rather how technology can provide better visibility, increase operational efficiency, strengthen security, and generate insights capable of driving business growth,” said Andrijanto during the Bravo 500 Summit 2025 Press Conference on Monday (8/6/2026).
Since its introduction in 2025, ESTA has evolved into an enterprise solution ecosystem capable of meeting the needs of various industrial sectors, ranging from government, public services, banking, and transport to natural resources and infrastructure. This solution simultaneously strengthens the position of XLSMART for BUSINESS as a strategic partner for organisations looking to accelerate digitalisation in a measurable and sustainable manner.
“What distinguishes ESTA Prime is its ability to combine a Technology Platform and Advanced Managed Services into one integrated solution. Customers do not only gain access to Cloud, AI, Data Platforms, Data Visualisation, Industrial IoT, Cybersecurity, and Connectivity, but also receive operational support to ensure all technologies run optimally, securely, and deliver tangible business results,” he explained.
He further explained that ESTA Prime is built upon two main pillars: Technology Platform and Advanced Managed Services. Through the Technology Platform, customers can utilise various digital capabilities such as Cloud, Data Platforms, Data Visualisation, AI and Machine Learning, Cybersecurity, Industrial IoT, and connectivity within one integrated ecosystem. Meanwhile, Advanced Managed Services assist customers in managing and optimising their technology operations through monitoring, automation, and technical support services, backed by the operational capabilities of XLSMART for BUSINESS across various regions in Indonesia.
The development of ESTA Prime this year is focused on strengthening the foundations of data and artificial intelligence through AI-ready architecture, more integrated Data Platforms, and GPU Clusters to support the development of AI and Machine Learning. Additionally, XLSMART for BUSINESS is introducing IoT SD-WAN and XoC (Experience Operation Center) to help customers manage operations and service experiences more effectively. Various vertical solutions continue to be developed to address the needs of the government, transport, manufacturing, finance, education, public services, and natural resources sectors.
“With this approach, ESTA Prime not only helps organisations accelerate digital transformation but also builds a smarter, more secure, efficient, and data-driven operational foundation to support sustainable growth in the future,” concluded Andrijanto.