X to Overhaul Creator Monetisation Scheme, Emphasising Original Content

Social media platform X, owned by businessman Elon Musk, is reportedly changing its monetisation scheme for influencers and creators. According to a report from TechCrunch on Saturday (8/9), X will phase out the current Revenue Sharing program and replace it with a new scheme called Original Content Rewards. The primary change in the new program is an emphasis on content originality. X will no longer accept new participants for the Revenue Sharing program, although existing participants can still earn until 7 September. Starting 8 September, they can apply for the new program. To be eligible, creators must subscribe to an X Premium package and meet requirements including 500 verified followers and at least 500,000 Home Timeline impressions from verified users within 90 days. Content such as commentary will still be counted, but X stressed that if a user’s content routinely uses material created by others, they must add significant original value to meet the platform’s original content guidelines. X provided examples of content not considered original, such as posts merely copied from other accounts, content downloaded from one account and re-uploaded to another, or reposted content without meaningful transformation. Allegra Jacchia, a representative from X, stated that the current program had reached a point where its incentives were no longer aligned. She said creators should focus on bringing new and original content to the platform, rather than just chasing payouts. Jacchia added that while the company could have added more rules and exceptions, the better decision was to start fresh with a program designed from day one to reward originality. This announcement follows several attempts by X to fix the Revenue Sharing program, including an effort in April to reduce payments to aggregator accounts and those using clickbait tactics.