With 'Better Together' Movement, Kahf Encourages Men to Improve Themselves During Ramadan

KOMPAS.com – Ramadan is often a time for many people to reflect and improve themselves. However, maintaining consistency throughout the month is not easy, especially when done alone. Seeing this, the men’s grooming brand Kahf has launched a movement called “Better Together,” which invites Indonesian men to support each other in the process of becoming better individuals during Ramadan. “Being good on the outside must be in line with being good on the inside, and that cannot be done alone. That is why we call it Better Together,” he said in a press release on Thursday (February 26, 2026). He added that Ramadan can be a “pit stop” for each individual to pause, reflect, and reorganize their life in a better direction. Kahf’s Brand Representative, Billy Dharmawan, said that many men actually have the desire to change, but often feel hesitant or awkward to start. According to him, support from the surrounding environment can help make the process easier and more sustainable. “When done together, the process feels easier. Better Together is about brotherhood and mutual support,” he said. Through this approach, Kahf wants to encourage the formation of a safe space for men to grow, share experiences, and remind each other to do good. Kahf held the Kahf Global Iftar in five countries and organized activities in 26 cities in Indonesia, which aim to strengthen togetherness while also encouraging self-reflection. In addition, Kahf also collaborated with several communities, such as the AMM Foundation and Ngajilah.id, to present Al-Quran learning programs.