Win&Co Group (COCO) Expands into Thailand with Chocolate Products

PT Wahana Interfood Nusantara Tbk (COCO), also known as Win&Co Group, has expanded into Thailand. The expansion was achieved through an international partnership via a Memorandum of Understanding (MoU) with Thailand’s major distribution firm Canaan Enterprises Co., Ltd. Under the agreement, Canaan Enterprises will support the market development and distribution of Win&Co Group’s chocolate products across Thailand for the duration of the multi-year partnership, valued at US$500,000 (approximately Rp8.91 billion at an exchange rate of Rp17,827 per dollar). Canaan Enterprises is a food and beverage distribution company with retail and food service industry distribution networks in Thailand. The country is one of Southeast Asia’s largest food and beverage markets, with growing confectionery, bakery, café, and premium dessert sectors. Thailand’s chocolate market is projected to grow at a 5.30% compound annual growth rate (CAGR) from 2026 to 2034, reaching US$271 million in 2025 and expected to rise to US$431.34 million by 2034. Muyassar said: ‘Thailand is a strategic market in Southeast Asia with a highly dynamic premium food and beverage industry. Through this partnership, we see significant opportunities to expand Indonesian chocolate products’ market penetration and strengthen Win&Co Group’s international positioning. We are confident that Indonesia’s high-quality cocoa and our innovative products will be well-received in Thailand and the wider region,’ in a press release on Friday, 29 May 2026. Indonesia is renowned as one of the world’s largest cocoa producers, known for its distinctive and complex flavour profile, offering significant potential for the global premium chocolate industry. Muyassar stated that international market expansion is a key focus of the company’s long-term growth strategy. With rising global demand for premium chocolate, the company is confident that Indonesian cocoa-based products will have strong international competitiveness through product quality, innovation, and authentic flavour differentiation. In line with its business transformation, Win&Co Group is committed to enhancing innovation and product quality while expanding domestic and international distribution networks to drive sustainable, high-value business growth.