West Lampung optimises coffee potential through 'One Village One CEO' programme
The West Lampung Regency Government, Lampung Province, is optimising the management of coffee sector potential from upstream to downstream through a collaboration with IPB University via the ‘One Village One CEO’ (OVOC) programme. The goal is to produce superior human resources at the village level.
This commitment was stated by the Regent of West Lampung, Parosil Mabsus, while receiving an audience from IPB University students participating in the OVOC Programme in Purawiwitan Village, Kebun Tebu District, West Lampung, on Wednesday.
“The West Lampung Regency Government expresses its appreciation to IPB University for choosing this region as a learning location for developing a coffee-based village business ecosystem. This is a strategic momentum to realise self-sufficient and competitive villages,” said Parosil.
Parosil explained that the OVOC Programme is highly relevant to West Lampung because almost all villages possess significant potential in the coffee plantation sector. The programme is designed to develop human resources possessing leadership and entrepreneurial spirit at the village level.
He further explained that through this programme, students are equipped with knowledge ranging from good agricultural practices and post-harvest processing to value-added product development, marketing strategies, and the strengthening of farmer institutions and MSMEs.
“We want every village to have a generation capable of becoming the economic drivers of the village, managing coffee potential professionally, and creating sustainable business opportunities,” he added.
According to data, West Lampung Regency is one of the primary centres for Robusta coffee production in Indonesia, with a plantation area of over 54,000 hectares and an annual production of approximately 63,000 tonnes. This sector serves as the livelihood for more than 36,000 households, or about 70 per cent of farming families in the region.
West Lampung Robusta coffee is grown at altitudes of 600 to 1,200 metres above sea level (masl) in fertile volcanic soil, resulting in a distinctive flavour profile that is competitive in both national and international markets.