West Java SMEs Adopt Digital Product Passports to Access European Markets

Global market demands for product transparency and traceability are pushing Indonesian businesses to adapt to new standards set to take effect in Europe. One such adaptation is the implementation of a Digital Product Passport (DPP), which allows all product information, from raw material origins to carbon footprint, to be traced digitally. This technology is now being adopted by spice producers in Cijeruk, Bogor, West Java, operating under the brand Java Spices. Through the INA Trading export platform, each product package is equipped with a PERURI RFID Blockchain sticker that stores information on organic cultivation, processing, and packaging. Pundi CEO and INA Trading representative Amiranto Adi Wibowo stated that European Union regulations will mandate a Digital Product Passport for products entering the region starting in 2030, urging Indonesian businesses to prepare immediately. “INA Trading connects businesses with buyers worldwide while ensuring product authenticity through PERURI RFID Blockchain technology, which can be scanned via the INA Trading mobile application,” Amiranto said during a seminar in Jakarta on Friday. PERURI Smart Card CEO Muchrizal explained that the technology is also used to calculate carbon footprints across the entire production chain using Internet of Things (IoT) devices installed in organic fields, transport fleets, and production facilities. During a curation event for West Java products, Pundi/INA Trading partnered with Polaris and Java Spices/Archipelago to apply the technology to spices and bamboo crafts, including chairs, tables, and home decorations destined for the Netherlands and several Eastern European countries. These products are scheduled to be shipped in containers to meet year-end sales demand in Europe in 2026. Marketing communication consultant Ginung Pratidina noted that technological readiness must be balanced with marketing strategies tailored to the characteristics of each destination country, including packaging design, colour selection, and social media storytelling, to ensure easier acceptance by European consumers. Through the Digital Product Passport, consumers can simply scan the embedded RFID tag to access information regarding raw material origins, artisan identity, production location, materials used, carbon footprint, certifications, and authenticity status verified via blockchain technology. In its implementation, PERURI Digital Security provides digital signature technology, smart contracts, and digital security systems to maintain product data integrity, while Pundi supplies the blockchain infrastructure and digital platform that records the entire product journey transparently, making it difficult to manipulate.