West Bandung Creative Economy Bylaw Aims to Boost Local Product Competitiveness and Job Opportunities

BANDUNG BARAT – Bandung Barat Regency (KBB) now has Regional Regulation (Perda) Number 10 of 2025 on Creative Economy Development. This legal umbrella is expected to strengthen the foundations of the future economy through the development of the creative economy sector.

Bandung Barat Regent Jeje Ritchie Ismail said the regulation, which was passed at the end of last year, will provide legal certainty for the regional government and relevant parties in developing the creative economy ecosystem in the area.

“Creativity today is a new resource, the new capital. It needs to be protected, facilitated and developed as an economic force for the future,” said Jeje on Monday (20/7/2026).

Jeje said the Creative Economy Regulation will serve as an important foundation for creating and developing the creative economy so that it can contribute to Bandung Barat Regency’s economy and enhance global competitiveness in pursuit of sustainable development.

“Providing incubation programmes, training, access to capital and marketing. Then, strengthening multi-stakeholder collaboration through a pentahelix scheme,” he said.

According to Jeje, creative economy products from Bandung Barat are remarkable and are no longer a supplementary sector. They have become the engine of modern economic growth, driven by innovation, local culture and digitalisation.

Bandung Barat also possesses a wealth of creative potential spread across various areas.

These include the northern areas such as Lembang, Cisarua and Parongpong, which have creative tourism, performing arts and creative studios, as well as Cililin and Cihampelas with their bamboo and wood crafts and folk cuisine.

Then there is Batujajar with its music and creative urban communities, and Parongpong with its crafts and creative ecotourism. “Overall, Bandung Barat has approximately 68,000 MSMEs and creative economy actors, including around 14,500 creative economy players across 17 subsectors,” said Jeje.

Meanwhile, the leading subsectors in Bandung Barat Regency comprise culinary at 42.1 per cent, crafts and souvenirs at 18.4 per cent, fashion at 12.6 per cent, music, photography and videography at 11.2 per cent, and applications and digital marketing at 4.9 per cent.

Jeje expressed hope that the new regulation will bridge ideas into products, works into added value, and creativity into prosperity.

The Head of the Creative Economy Division at the Bandung Barat Regency Tourism, Creative Economy and Culture Office, Edo Endrawan, urged creative economy actors in Bandung Barat to improve their competitiveness.

Particularly in terms of product quality and packaging, which must be made more appealing to consumers. His office will continue to provide training and mentoring as well as facilities such as professional certification and Intellectual Property Rights (HKI).

In 2025, the office provided free HKI facilities to 32 creative economy actors.

Edo continued that the programme aims to provide protection for creative economy products from Bandung Barat so they have legal protection should problems such as trademark disputes arise in the future.

In addition, HKI will make local creative economy products more competitive in national and international markets. Edo said this aligns with the priority programme of Bandung Barat Regent and Deputy Regent, Jeje Ritchie Ismail and Asep Ismail.

“For legality. The point is that when a product already has it, there will be no claiming back and forth because it has been legalised. If a product crosses regional borders, it’s better if it already has copyright,” said Edo.

There was also professional barista certification for 30 participants, which Edo said is very important for improving credibility, career opportunities and ensuring better mastery of techniques and service quality.

This is because such certification proves that a barista has officially recognised skills and knowledge.

“We facilitate this through these activities because it is important for them to develop their careers. Nowadays, everything requires a certificate. This is free, we provide the facility, and hopefully it can become routine every year going forward,” said Edo.