Wendy opens new restaurant

Wendy opens new restaurant

JAKARTA (JP): PT Wendy Citrarasa opened a new restaurant on Monday at Plaza Senayan, South Jakarta to respond to the rising demand for fast food in the city.

President of Wendy's International John Wright said that Indonesia was one of the six leading markets for Wendy's products. The five others are Canada, England, Argentina, Japan and the Philippines.

Indonesia has been targeted as a potentially large market because of its huge population and high potential growth, he said.

Now Wendy has 21 restaurants in Indonesia, 15 in Jakarta, two in Bandung, three in Surabaya and one in Malang.

Budiardjo Tek of PT Wendy Citrarasa said that the company planned to open 20 restaurants this year in Medan, Bali and Semarang.

Though the restaurant business in Indonesia has tight competition, its overall market is likely to increase because of the country's economic growth, he said.

PT Wendy Citrarasa received a "Sparkle Award" two weeks ago for the best operational system restaurant in Asia.

With 5,000 restaurants in 34 countries and US$5 billion in annual turnover, Wendy is the third largest restaurant chain in the world, Wright said. (29)