Wellness Trend Drives Upgrade in Hotel Facilities, Boosting Pool Industry

The increasing interest in healthy lifestyles and higher-quality stays is driving the hospitality industry to continuously transform. Hotels, villas, and resorts are no longer relying solely on location and service, but are competing to provide supporting facilities such as swimming pools, spas, and wellness areas that offer added value for guests. This development opens opportunities for supporting industries, including providers of swimming pool solutions, water treatment, and wellness. Bali, as a leading tourist destination and a centre for hospitality property growth in Indonesia, is considered a strategic market because the need for global-standard facilities continues to grow along with the development of hotels, villas, and resorts on the ‘Island of the Gods’. Seeing this potential, Fluidra Indonesia inaugurated Fluidra Experiencia Bali, the company’s first pool and wellness experience centre in Bali, on 10 July 2026. The presence of this showroom is a strategic step for the company to strengthen its position in the pool, wellness, and hospitality industry, especially in Bali and Eastern Indonesia. The inauguration was attended by Fluidra Indonesia’s official distributors and partners who have used various products from brands under the Fluidra umbrella. Their presence was a form of appreciation for the trust and collaboration that has been established in developing various projects in the residential and commercial sectors. The grand opening also coincided with the celebration of Fluidra Indonesia’s 15th anniversary. Over 15 years of operation in the country, the company has provided various solutions for swimming pool, spa, water treatment, and wellness needs used in various sectors, ranging from residences, commercial facilities, hotels, villas, to resorts. The company also affirmed its commitment to continue delivering high-quality, innovative, and sustainable solutions for the industry. Fluidra Indonesia Managing Director, Andri Ricardo, said the need for pool and wellness facilities continues to grow along with the increasing expectations of the public and tourists regarding the quality of experience offered by a hospitality property. Therefore, the company is providing a space that allows customers to see and directly experience the various technologies and solutions offered. ‘Fluidra Experiencia Bali is not just a showroom, but an experience space. Through this place, we want to invite customers, distributors, and partners to see firsthand how Fluidra’s technology, design, and innovation can deliver a better water experience,’ said Andri Ricardo. Embracing the concept of ‘Experience Water, Elevate Wellness’, the experience centre is designed not merely as a product display space, but as a place for industry players to gain inspiration and understand the application of various pool and wellness solutions. This facility targets a wide range of people, from property owners, architects, designers, contractors, and hoteliers, to customers who want to get to know the technology and innovation developed by Fluidra more closely. At this location, visitors can explore various solutions designed to support the construction of modern, comfortable, efficient, and aesthetically pleasing swimming pool and wellness areas. The experience centre is also expected to become a forum for partners to discuss the application of technology that suits their respective project needs. The choice of Bali as the showroom location is in line with the island’s position as one of the world’s leading tourism and hospitality destinations. The high level of construction activity for hotels, villas, resorts, and premium properties makes Bali a potential market for the development of the pool and wellness industry in Indonesia. In addition to being an experience space for customers, Fluidra Experiencia Bali is also projected to be a centre for reference, education, and collaboration for industry players. Through this facility, the company hopes to bring together distributors, property developers, architects, designers, contractors, and hospitality business players to share knowledge and present global-standard pool and wellness solutions. Going forward, the development of the hospitality industry is expected to continue in line with the growing travel trend that prioritises quality experiences and wellness aspects. This condition is seen as likely to drive demand for swimming pool facilities, spas, and water treatment systems that are increasingly efficient, sustainable, and oriented towards user comfort. Through the presence of its first experience centre in Bali, Fluidra Indonesia hopes to play a role in supporting the growth of the pool and wellness industry ecosystem while expanding collaboration with industry players in Bali and Eastern Indonesia.