Weak Consumer Purchasing Power Drives Bandung Vendors to Use Live Streaming for Sacrificial Animal Sales

Vendors selling sacrificial sheep on Jalan Cihampelas in Bandung are using social media live streaming to reach customers. This marketing method has boosted sales alongside traditional in-person transactions.

A Saung Kurban worker, Fikri (31), said the use of live streaming for selling sacrificial sheep has been in operation for three years, with the sales location changing annually across Bandung.

‘It’s boosting sales quite well — the impact is good,’ he said during an interview on Tuesday, 26 May 2026.

He added that while live streams attract many visitors to the sales location, only a few ultimately decide to purchase.

‘Currently, only around 20 or so remain from an initial stock of 105,’ he said.