WALOVI Launches Vietnam Can, Accelerates Southeast Asia Expansion Through Localization Strategy

Ho Chi Minh City, Vietnam, (ANTARA/PRNewswire) – WALOVI held a distributor recruitment event in Ho Chi Minh City while launching its special edition ‘WALOVI Vietnam Can’ on 13 May 2026. At the same event, WALOVI showcased its global product range at the 5th China (Vietnam) Export Brand Joint Exhibition, attended by over 30,000 international buyers and distributors. The event was attended by Tran Ngoc Liem, General Director of VCCI-HCMC, and Nguyen Phuc Khoa, Vice President of the Vietnam Retailers Association. WALOVI was represented by Ye Jizeng, Vice President of WALOVI Great Health, and Wang Jianli and Rao Bing, Vice Presidents of WALOVI International. As one of Southeast Asia’s key economies, Vietnam has seen rising demand for natural health products, aligning with WALOVI’s plant-based beverage portfolio. Wang Jianli noted that since strengthening operational reach in Vietnam in 2021, WALOVI has achieved a compound annual growth rate (CAGR) of 95%, making Vietnam one of its most important markets in the region. The launch of WALOVI Vietnam Can reflects the company’s commitment to expanding in Vietnam, a strategically vital market in Southeast Asia. By tailoring products, brand identity, and operational strategies to local preferences, WALOVI introduces natural plant-based beverage traditions to regional consumers. Local distributors praise WALOVI’s refreshing taste as suitable for Vietnam’s climate and cuisine, with the localised packaging expected to resonate strongly with the market. At the exhibition, WALOVI met with distributors from Thailand, Malaysia, Indonesia, and other countries to discuss partnership opportunities. Liu Qiang, CEO of Bach Duong Trading Import Export Company Limited, WALOVI’s agent in Vietnam, stated that the quality of Chinese-made products is aiding his company’s global expansion, with several collaborations secured during the event. By 2026, WALOVI aims to expand its partnership network to 60-80 markets worldwide. Previously, the WALOVI Global Partner Conference in Guangzhou secured collaborations with companies from 10 countries, extending the brand’s reach to emerging markets in South America, Africa, and Central Asia. Moving forward, WALOVI plans to build a Southeast Asian distribution network from Vietnam through Thailand, Malaysia, and Indonesia, while strengthening regional supply chains. From ‘WALOVI in China’ to ‘WALOVI for the world’, the company continues to prioritise localization strategies to bring natural plant-based beverage traditions to global markets.