Visinema Studios Brings Nussa to Life at JFF for Kids 2026
The Jakarta Future Festival (JFF) for Kids 2026, held last weekend, left a profound impression on thousands of families. Amidst the festival’s bustle, the Visinema Studios collaboration area remained consistently crowded. There, characters that previously only appeared on cinema or television screens were brought to life through educational interactive experiences.
As an official collaborator, Visinerm Studios brought three of its flagship Intellectual Properties (IP)—Nussa, JUMBO, and Na Willa—using various approaches. Their presence was not merely promotional but an effort to address the challenge of transforming on-screen stories into physical experiences that strengthen family relationships.
The character Nussa acted as a driver for behavioural change. In alignment with the implementation of Jakarta Governor Instruction Number 5 of 2026 regarding the obligation to sort waste from home, the ‘Waste Sorting with Nussa’ activity became a major attraction. Children participated enthusiastically in sorting organic, inorganic, and hazardous waste (B3).
Nussa’s presence, already trusted by children, allowed environmental messages to be delivered without being patronising. One parent expressed admiration as their child engaged in waste management activities without protest for the first time.
In contrast to Nussa’s focus on action, JUMBO invited children to dive into the worlds of literacy and imagination. Through the ‘Bubble Island Storytelling’ session, children visualised the stories from the book featured in the JUMBO film. The main attraction in this area was a giant bubble installation that allowed children to take photos inside, providing the sensation of entering JUMBO’s world.
In another corner, the atmosphere was more tranquil and contemplative. Using the books Na Willa and Rumah Dalam Gang by author Reda Gaudiamo, parents and children were invited to participate in a silent reading session. The activity concluded with a warm discussion and a sing-along session featuring iconic songs such as ‘Oh Hesty’ and ‘Sikilku Iso Muni’.
Anggia Kharisma, Chief of Content Officer at Visinema Studios, emphasised that the strength of an IP must transcend its original medium. “We witnessed it firsthand—seeing children sorting waste with Nussa or sitting quietly with Na Willa. Those moments provide more answers than any numbers could. We are building more than just stories; we are creating experiences that spark conversation within families,” she stated.
Echoing Anggia, CEO of Visinema Studios Herry B. Salim added that the emotional connection established on screen becomes more intense when brought into a physical space. “Nussa, Jumbo, and Na Willa hold a real emotional connection in the hearts of millions of Indonesian families. When that power is brought into moments that are truly shared, it results in a deeper bond,” he concluded.
The success of these three programmes at the Jakarta Future Festival for Kids 2026 proves that a good story does not end when the cinema lights come on or device screens are turned off; it continues to become a new habit and a memory brought home.