Vireya housing cluster in BSD Tangerang receives positive market reception

The new Vireya housing cluster in BSD City, Tangerang, Banten, launched in October 2025, has recorded positive sales of more than 300 units for its initial Lynelle and Lynelle Parc clusters, which were quickly absorbed by the market. President Director of PT Sinar Hankyu Hanshin Mas Theodore G. Thenoch said on Tuesday that the market enthusiasm for Vireya shows that consumers are increasingly prioritising homes that not only offer modern designs but are also located in areas with already established and operating crucial facilities. Located in the mature and vibrant eastern area of BSD City, Vireya offers close access to various educational, health, commercial, and public transport facilities. “Through Vyorelle, we are once again opening opportunities for the public to become part of a residential area that is still in the early stages of development and has long-term investment value prospects,” he said. High public interest in landed homes remains a major trend in the national property market in 2026. Data from Rumah123 at the beginning of 2026 noted that landed houses are the most sought-after property type, with a search share reaching 59.8 percent, especially from the productive age group of 25–34 years. Continuing the success of the previous clusters and the high market demand, Vireya presented its newest residential cluster, Vyorelle, in April 2026. Carrying a more personal, efficient, and adaptive modern living concept for contemporary lifestyles, this second cluster again received a positive response with sales reaching 90 percent in its first phase in May 2026. Featuring an Earthy Arch Living design, Vyorelle showcases a façade character with elegant arches combined with more optimal space layout quality. Vice President Director of PT Sinar Hankyu Hanshin Mas Ichiro Yamamoto added that with over 100 years of experience in developing residential areas in Japan, Hankyu Hanshin Properties Corp brings a philosophy of Japanese living quality that prioritises comfort, space efficiency, and attention to every detail of the home. These values are implemented in the Vyorelle cluster through more functional, comfortable spatial planning that suits the needs of modern families today. “We are optimistic that this cluster can become an ideal housing choice for young families who desire a better quality of life in a developing area with complete and integrated facilities,” he said. The Vyorelle cluster offers two-storey home choices designed for efficient and multifunctional layouts to meet the needs of modern families, with land sizes starting from 60m², 66 m², and 98m² and building sizes starting from 53m², 78m², and 116m². With choices of bedrooms ranging from 2 to 4+1 bedrooms and 2 to 3+1 bathrooms, the master bedroom is designed to feel more spacious, complete with an ensuite bathroom and walk-in closet. Offered starting from Rp1.2 billion for the 53/60 type, Rp1.5 billion for the 78/66 type, and Rp2.4 billion for the 116/98 type, Vyorelle presents a balance between modern housing quality, area maturity, increasing value, and a price point that is becoming increasingly rare in BSD City. As an integrated residential area, Vireya features a vibrant commercial lane, river walk, outdoor gym, children’s playground, a 10-kilometre jogging track, and a clubhouse that can serve as a gathering space for various sports and lifestyle communities. The presence of very extensive green open spaces and a natural river stream within the area provides a cool and comfortable atmosphere while strengthening the value of environmental sustainability. Vyorelle, located within the Vireya area, also offers easy access to various facilities in BSD City. Situated in the eastern part of BSD City, Vireya is close to various well-known facilities, such as Eka Hospital, Columbia Asia Hospital BSD, Teras Kota, ITC BSD, BSD Plaza, Pasar Modern BSD City, and recreational facilities like Ocean Park, Taman Kota 1 BSD, AEON Mall, ICE BSD, and The Breeze. Additionally, this area is also close to various educational facilities such as Al-Azhar BSD School, Santa Ursula BSD, Deutsche Schule Jakarta, Stella Maris School BSD, Wellington College BSD, Cikal Harapan BSD School, Ora Et Labora Christian School BSD, and Saint John School BSD. In terms of accessibility, the Vireya area is connected to various strategic infrastructures, including the Jakarta-Serpong Toll Road integrated with the JORR 1 Toll Road, JORR 2 Toll Road, Serpong-Cinere Toll Road, Japek and Jagorawi Toll Roads, Serpong-Balaraja Toll Road Sections 1A and 1B, and the Jakarta-Merak Toll Road. Residents are also facilitated by various public transport modes such as the Commuter Line train via Rawa Buntu Station, feeder buses, and an airport shuttle service to Soekarno-Hatta International Airport.