Viral Beauty Trends May Not Be Safe
Many people still assume all viral social media tips are correct simply because they’re popular or shared by certain influencers. However, not all beauty trends seen on social media are safe for all skin types.
Without proper understanding, blindly following trends can damage skin health. Overusing products, mixing active ingredients without guidelines in pursuit of quick results can trigger irritation, acne, sensitivity, and even compromise the skin barrier.
According to dermatologist Dr Hafiza Fikri, Sp.DVE, FINSDV, the public must be more critical of beauty information on social media. Do not readily believe content simply because someone appears convincing online.
She cited aggressive treatments aimed at achieving instant glowing skin as counterproductive, often yielding the opposite effect.
Careless skincare routines can cause permanent damage, such as white patches on the face due to damaged melanocytes – the pigment-producing cells.
“Melanocytes can be damaged by overtreatment, such as using lasers at excessive energy levels, leading to permanent pigment loss that resembles panu. Reversing this is nearly impossible and requires a lengthy process,” Dr Hafiza said.
Therefore, before trying viral skincare products or routines, it is crucial to research their scientific basis and understand individual skin needs.
Dr Hafiza stressed that doctors play a vital role as a bridge between scientific knowledge and public understanding.
“Our role is to bridge science and public understanding. We must provide accurate information,” she said.
“The key is cultivating an educational culture. Medical professionals must have a foundation in teaching – that is most important,” she added.
To encourage more doctors, particularly cosmetic specialists, to actively engage in science-based digital education, French skincare brand ISISPHARMA hosted the workshop ‘ISISPHARMA Dermfluencer Movement: Influence with Impact’. The event merges dermatology, medical aesthetics, and digital communication.
Dini Ika Pratiwi, Marketing Head of Skincare Regenesis Indonesia, explained that the Dermfluencer Movement is ISISPHARMA’s strategic move to expand the role of medical professionals as trusted educators in the digital age, while strengthening the link between science-based skincare and increasingly complex patient needs.
ISISPHARMA founder Gregoire Dewavrin said the company supports doctors in sharing their expertise via social media.
“We are committed to supporting doctors by bridging clinical treatments with effective daily skincare, while continuously adapting to evolving patient needs and market trends,” said Gregoire Dewavrin.