Video: Using Data Analytics and Technology, Chilli Distribution Becomes More Measurable

Rumah Tani Nusantara, a platform for selling fresh vegetable commodities from farmers, is transforming agribusiness by strengthening a modern, independent, and sustainable agricultural ecosystem that is integrated from upstream to downstream. This effort aims to address issues surrounding strategic food prices such as chillies.

President Director of PT Rumah Tani Nusantara, Bahtiar, stated that one of the critical points in the food supply chain, such as for chillies, is the synchronisation between production and consumption regions. Therefore, Rumah Tani is strengthening its technological infrastructure to process data related to production and production time projections.

By utilising data analytics and technology, Rumah Tani uses production data to plan harvests, delivery processes, and transport modes to facilitate distribution. This strategy was implemented during the Aceh floods, with the dispatch of two planes carrying chillies from Central Aceh to Jakarta and West Java.