Video: Technology Helps Companies Adopt and Harness AI in CRM Services

Video: Technology Helps Companies Adopt and Harness AI in CRM Services

Jakarta, CNBC Indonesia - The adoption of digital technology in the era of Artificial Intelligence (AI) is becoming increasingly widespread and is being utilised by businesses and industries to enhance efficiency and operations, ultimately optimising services and business processes.

Salesforce, a cloud-based provider of software and Customer Relationship Management (CRM) solutions, has a mission to help customers including businesses across the world in the utilisation and management of data to help improve the business and achieve corporate targets.

Srini Tallapragada, Salesforce’s President and Chief Engineering Officer, said in Indonesia that Salesforce is helping a number of companies, both mature and those in growth stages, to adopt AI.

The current challenges in AI adoption relate to data foundations or datasets required to be utilised to strengthen services. In addition, data hygiene remains a risk in AI adoption.

How exactly is Salesforce helping companies adopt AI to drive business? To find out more, watch the dialogue between Shafinaz Nachiar and Salesforce’s President & Chief Engineering Officer, Srini Tallapragada, on Profit, CNBC Indonesia.