Video: 'Serving Wholeheartedly', BUMN's Commitment to Strengthen Services

Badan Pengelola Investasi Daya Anagata Nusantara (Danantara Indonesia) has introduced a new tagline for state-owned enterprises (BUMN): ‘Melayani dengan Sepenuh Hati’ (Serving Wholeheartedly). Senior Director and Chief Marketing Officer of Danantara Asset Management, Dendi Tegar Danianto, stated that this new tagline represents the core commitment of BUMN to transform their work culture in order to improve the quality and standard of their services. The service transformation encompasses three main aspects: employee experience, business experience, and customer experience, which will ultimately be measured through a Customer Experience (CX) calibration and assessment programme known as Danantara Indonesia CX100. This programme is ultimately aimed at encouraging the strengthening of BUMN service quality.