Video: Reasons Why Coffee Entrepreneurs Are Not Raising Prices Amid Rising Plastic Costs

In the midst of global geopolitical uncertainties, Edward Tirtanata, Co-Founder and Group CEO of Kopi Kenangan, is optimistic about the coffee cafe business facing 2026, as the trend of drinking coffee as part of people’s lifestyle remains strong. Kopi Kenangan in 2026 still targets adding coffee outlets domestically and abroad, which currently number around 1,400 outlets. Nevertheless, coffee entrepreneurs continue to anticipate the impact of global turmoil, including rising oil prices that lead to surges in plastic and coffee packaging prices. However, the current decline in coffee commodity prices offers hope to compensate for the impact of rising plastic prices, so the retail price increase for coffee can still be held back. What is the coffee business strategy to face global turmoil? For more details, watch the discussion by Serliana Salsabila with Edward Tirtanata, Co-Founder and Group CEO of Kopi Kenangan, in Closing Bell, CNBC Indonesia (Wednesday, 29/04/2026).