Video: Pegadaian Relies on Gold and Pawn Businesses in High Interest Rate Era

Jakarta, CNBC Indonesia - The movement of gold commodity prices remains quite volatile amid global uncertainty and rising interest rates, even touching a level below USD 4,000 per troy ounce at the end of June 2026. PT Pegadaian (Persero) Director of Finance and Strategic Planning, Ferdian Timur Satyagraha, stated that the outlook for gold investment is still very promising at present because prices are relatively low whilst the upward trend remains strong. At Pegadaian, gold transactions have become a source of business growth, particularly from the physical gold instalment and digital gold instalment segments, which grew 140% as of May 2026. Currently, gold investment is still dominated by millennials and Gen Z, in line with increasing literacy about the potential of gold investment. In an effort to drive business development, including the gold segment, Pegadaian is pushing for production cost efficiency and revenue effectiveness, relying on the gold and pawn segments as business pillars.