Video: Mobile Phone Distributor Expands into F&B Business, How Big is the Opportunity?

Jakarta, CNBC Indonesia - PT Erajaya Swasembada Tbk (ERAA), a retail and mobile telecommunications device distributor operating since 2026, is optimistic about the mobile phone business in Indonesia amid global geopolitical turmoil. Group Chief Strategy Officer of PT Erajaya Swasembada, Patrick Adhiatmadja, is currently focused on driving mobile phone sales growth by improving customer experience and strengthening omnichannel sales, both offline stores and digital sales platforms. ERAA is also expanding its mobile ecosystem business into active lifestyle and culinary businesses through Erajaya Food & Nourishment (EFN). What is ERAA’s business strategy to face 2026 business challenges? For more details, watch the review by Andi Shalini with Group Chief Strategy Officer of PT Erajaya Swasembada Tbk (ERAA), Patrick Adhiatmadja, on Profit, CNBC Indonesia (Thursday, 02/04/2026).