Video: How Insurance Can 'Reduce' the Burden on the Sandwich Generation

The ‘sandwich generation’ has become a key segment of interest for the insurance industry, representing a promising market for business growth.

In providing products tailored to the needs of this segment, the President Director of Axa Mandiri Financial Service, Handojo Gunawan Kusuma, stated that the focus is on several key issues: self-protection, and the protection of both parents and the generation below, ensuring no financial burdens are passed on in the future.

Axa Mandiri offers insurance products as a solution for the sandwich generation, such as the ‘Generation Secure’ product. This provides lifetime protection with premiums that are 100% refundable after 10 to 15 years, effectively helping to break the sandwich generation cycle.

Beyond targeting the sandwich generation, the insurance industry is also promoting continuous insurance education to enhance the understanding of younger customers regarding the role of insurance, thereby attracting a younger demographic.

Axa Mandiri is utilising the Mandiri Group ecosystem, such as ‘Laku Pandai’ agents, to distribute insurance products while simultaneously increasing awareness among young people. This includes highlighting ease of claims and the utilisation of artificial intelligence (AI) in business processes and the development of relevant products.