Video: How AI Helps Businesses Boost Sales in e-Commerce

The adoption of artificial intelligence (AI) technology in the e-commerce industry continues to grow, being utilised to improve efficiency, support businesses, and aid in business decision-making. Technology company SIRCLO provides services to support clients, including SMEs and large enterprises, in running their online businesses by leveraging AI technology. Founder and CEO of SIRCLO, Brian Marshal, stated that the current use of AI in e-commerce businesses is already very massive, although the impact will take time to be felt more widely. This is related to the uneven readiness across different business segments in adopting AI, particularly concerning data readiness.