Video: Gold Business Expansion Strategy to Face 2026 Uncertainty

Jakarta, CNBC Indonesia - Global economic and geopolitical turmoil has impacted the surge in commodity prices, including gold, which has become a safe haven to secure assets amidst uncertainty. This condition has also boosted the interest of the Indonesian public in transacting gold, prompting PT Pusat Emas Indonesia to develop buyback services for precious metals, including gold jewellery, gold bars, gold without certificates, as well as old and damaged gold. Founder of Pusat Emas Indonesia, Andrew Susanto, stated that the company’s services already have 50 outlets across Indonesia since its establishment one year ago. Pusat Emas Indonesia uses XRF machines to test and verify gold content and purity with high precision, ensuring no disadvantage to customers. Andrew Susanto noted that the increasing trend of selling gold is driven by the rising gold price trend and the growing need for fresh funds among the public during the new school year period. To maintain transaction security, Pusat Emas Indonesia implements a transaction security system to prevent crime.