Video: Gold Business Expansion Strategy Amid 2026 Uncertainty

Global economic and geopolitical turmoil has impacted commodity prices, including gold, which has become a safe haven for securing assets amid uncertainty. This condition has also boosted the interest of the Indonesian public in gold transactions, prompting PT Pusat Emas Indonesia to develop buyback services for precious metals, including gold jewellery, gold bars, undocumented gold, as well as old and damaged gold. Founder of Pusat Emas Indonesia, Andrew Susanto, stated that the company’s services already encompass 50 outlets across Indonesia within one year of its establishment. Pusat Emas Indonesia uses XRF machines to test and verify gold content and purity with high precision, ensuring no disadvantage to customers. Andrew Susanto noted that the increasing trend of selling gold is driven by rising gold prices and the public’s growing need for fresh funds during the new school year period. To maintain transaction security, Pusat Emas Indonesia implements a transaction security system to prevent crime.