Video: Demand Grows for Tasty, Nutritious Drinks That Support a Healthy Lifestyle

Jakarta, CNBC Indonesia – Interest in health and wellness has continued to grow since the Covid-19 pandemic, raising public awareness of the importance of looking after their health and adopting a healthy lifestyle. This has also prompted Hotto, a multigrain drink brand, to develop formulas focused on digestive health and meeting daily nutritional needs.

Hotto founder and chief executive Guntur said increasingly challenging environmental and weather conditions had also driven demand for health drinks such as Hotto, which help people look after their health. He said changes in lifestyle, together with growing optimism and consumer purchasing power, were expected to boost demand for health drinks. In the first half of 2026, Hotto recorded a 20% year-on-year increase in sales.

As public education and awareness of nutritional requirements have increased, Hotto has also been prompted to innovate and develop drinks that are both enjoyable and nutritious.

What are the prospects, challenges and development strategies for the health-drink industry? Mercy Widjaja discusses the issues with Hotto founder and chief executive Guntur on CNBC Indonesia’s Closing Bell (Monday, 19 October 2026).