Video: Competition in the Multi-Hundred Million Business of Motorcycles, Targeting the Young Market

In the midst of the developing electrification trend, premium motorcycles continue to expand, enlarging the big bike market in Indonesia. Head of Marketing for BMW Motorrad Indonesia, Indra Adhiwijaya, stated that ‘experience’ is one of the attractions of the premium motorcycle segment to become part of the lifestyle of its enthusiasts and to sustain the market. BMW Motorrad continues to maintain closeness with enthusiasts through communities and events, thereby building ‘engagement’ and driving sales. Additionally, the young biker segment presents an opportunity for the premium motorcycle segment to expand its market. Through the utilisation of social media, BMW Motorrad targets a broader market reach. For more details, watch the dialogue between Shinta Zahara and Head of Marketing for BMW Motorrad Indonesia, Indra Adhiwijaya, in AutoBizz CNBC Indonesia (Tuesday, 03/03/2026).