Video: Competing for the Local Cosmetics Market, Maklon Factories Have This Strategy

Jakarta, CNBC Indonesia - The growth of the cosmetics and personal care industry (beauty and personal care) is said by BPOM (the National Agency of Drug and Food Control) to have prospects to expand to Rp 158 trillion by 2026. This aligns with the increasing public awareness of skincare and beauty, as well as the trend towards halal cosmetics. Chief Strategic Officer of Nose Herbal Indo, HF. Kim, is optimistic about the prospects for growth in Indonesia’s cosmetics industry and assesses BPOM’s projection as still solid and sustainable. This confidence is driven by the double-digit annual growth trend that remains steady, in addition to the growth of the middle-class population supporting demand for cosmetics and government support for the cosmetics industry. Currently, the use of cosmetics has become an important need for Indonesian society, making the related industry still highly sustainable. However, cosmetics producers must be able to meet consumer needs and desires in order to face the intense competition in this industry. In response to the needs of the cosmetics industry, PT Nose Herbalindo, as a maklon cosmetics and skincare company, focuses on developing cosmetic products that can compete in the market in the long term.