Video: Coffee Business Can Expand Outlets Amid Declining Purchasing Power, How Is That Possible?

Changes in lifestyle and continuously evolving social media trends provide support for the growth of modern coffee businesses, many of which adopt a ‘Grab and Go’ concept. Amid fierce competition in the modern coffee business, Kopi Kenangan positions itself as affordable quality coffee, yet capable of serving high-quality coffee and milk along with strategically located outlets. This strategy enables Kopi Kenangan to compete in the coffee shop segment. Amid economic pressures and global turbulence, Co-Founder & Group CEO of Kopi Kenangan, Edward Tirtanata, is optimistic that the modern coffee business can still grow because it has become part of people’s lifestyle and an ‘important’ need. Throughout Q1-2026, it recorded 70% growth supported by cafe expansion in global markets reaching 200 outlets as well as domestic sales from around 1,200 stores. So, what are the challenges and prospects of the modern coffee business? For more details, watch the discussion by Serliana Salsabila with Co-Founder & Group CEO of Kopi Kenangan, Edward Tirtanata, in Closing Bell, CNBC Indonesia (Wednesday, 29/04/2026).