Video: Certification Key to Indonesian Superfood Products Penetrating ASEAN, China and US Markets

Jakarta, CNBC Indonesia - PT Abadi Lestari Indonesia Tbk (RLCO) Managing Director Edwin Pranata is optimistic about the resilience of consumer wellness products against global geopolitical volatility. Premium domestic and international market segments, which RLCO focuses on, are expected to support sales of superfoods including bird’s nest.

However, rising energy costs and logistics expenses due to the war remain a concern for wellness product businesses. Looking ahead, RLCO aims to diversify its product range and export markets, targeting potential regions such as ASEAN, Taiwan, and the US to boost sales and business performance.

The company is also pushing for production and operational efficiencies as a strategic response to global threats. Additionally, improving product quality and meeting international standards and certifications are crucial for competing in global markets.