Video: Bank's Strategy to Distribute Credit to MSMEs and Content Creators in a High-Interest Rate Era

The Deputy President Director of Bank Ina, Yulius Purnama Junaedi, expressed optimism regarding efforts to encourage digital transactions through the Binadigital platform as a key driver for business growth.

Bank Ina is also continuing to accelerate business expansion within the MSME sector by providing financing solutions and transaction services. This includes businesses providing daily necessities, such as culinary, trading, and FMCG, as well as high-value-added MSMEs, including content creators and the creative industry.

This strategy aligns with industry developments in the era of high interest rates, where Bank Ina’s more selective credit distribution towards value-added sectors serves as a strategic solution for the bank’s lending operations.