Video: Attracting Indonesian Buyers, Chinese Electric Cars Build Factory and Achieve 60% Local Content

Indonesia’s electric vehicle industry continues to grow, supported by the government’s commitment to developing EV infrastructure and ecosystems, as well as fluctuations in fuel prices and a highly promising domestic market.

Taking advantage of the vast potential of the EV market in Indonesia, Geely, a Chinese electric car brand, is competing and participating in the development of Indonesia’s EV market. Geely has built a factory and local electric car assembly facility (CKD) in Purwakarta, West Java, since 2025 with a capacity of 20,000 units per year.

Sales & Channel Development Director of Geely Auto Indonesia, Constantinus Herlijoso, stated that Indonesia is a potential market for Geely by developing an assembly plant with 46% local content (TKDN), targeting 60% TKDN by the end of 2026.

In the future, Geely targets strengthening the ecosystem and investment for research and innovation in electric car development. In addition, Geely also targets developing dealers and after-sales networks as well as adding product variations.

What is the strategy for developing the electric car industry in Indonesia? For more details, watch the dialogue between Dina Gurning and Sales & Channel Development Director of Geely Auto Indonesia, Constantinus Herlijoso, in AutoBizz, CNBC Indonesia (Tuesday, 28/04/2026).