Video: AAC Manufacturer Adds Distributors to Boost Retail Sales

Cost efficiency through changes in raw material components is the strategy employed by AAC (Autoclaved Aerated Concrete) manufacturers to expand sales amid global economic and geopolitical pressures. PT Superior PrimaSukses Tbk director Andrew stated that the construction materials industry faces challenges related to reduced purchasing power, which has affected sales and kept production utilisation at 60%. BLES is driving an increase in distributors to broaden its reach in the retail market, especially in the lower-income housing segment, allowing BLES products to spread across East Java and beyond, while preparing to expand into West Java.