Video: A Glimpse into the Jewellery Business Amid Surging Gold Prices

Video: A Glimpse into the Jewellery Business Amid Surging Gold Prices

Jakarta, CNBC Indonesia — In the midst of a rise in global commodity prices that has reached USD 5,000 per troy ounce, Naomi Julia Soegianto, Founder & President Director of PT Nafiri Jaffa Sentosa, is optimistic about the gold jewellery business.

Gold jewellery is currently sought by the public both for wear and as an investment, whereas bullion is more specifically aimed at investment.

Amid the rise in gold commodity prices, NJS notes there is pressure on the purchasing power of gold jewellery, necessitating efforts to boost sales. This strategy involves designing jewellery that follows trends and offering products in small gram weights.

For more, watch the dialogue between Shafinaz Nachiar and Naomi Julia Soegianto, the Founder & President Director of PT Nafiri Jaffa Sentosa, on Closing Bell, CNBC Indonesia (Thursday, 26 February 2026).