Indonesian Political, Business & Finance News

Vespa Launches Three 80th Anniversary Models with Prices Starting at Rp 63 Million

| | Source: KOMPAS Translated from Indonesian | Business
Vespa Launches Three 80th Anniversary Models with Prices Starting at Rp 63 Million
Image: KOMPAS

JAKARTA, KOMPAS.com - The legendary Italian scooter brand Vespa has officially reached its 80th anniversary in the global automotive scene. To celebrate this historic milestone, PT Piaggio Indonesia has surprised premium scooter enthusiasts in Indonesia with the launch of a limited-edition Vespa 80th Anniversary range. Irvan Henrianto, Technical Training Manager at PT Piaggio Indonesia, explained that this 80th-anniversary edition is not merely a cosmetic colour change. It carries deep historical significance from the very first model ever produced. Strong nostalgia for the Vespa 98 (1946) era is meticulously reflected in the 80th Anniversary edition. The limited scooter is coated in the legendary pastel grey, referencing the original colour of the first Vespa, Verde Pastello. Physically, several distinct details set it apart from regular models. These include mirrored design, matching mirror and handgrip colours, and a grid on the front panel evoking memories of the Vespa 98. A special Vespa 80 emblem adorns the front shield, while ‘80 Years of Vespa EST 1946’ is featured on the storage compartment. The wheels are also custom-designed to match the body colour. Beyond historical aesthetics, Piaggio Indonesia has also enhanced the features for this anniversary edition. Whereas the Vespa MIA connectivity feature (linking smartphones to the instrument panel) was previously an optional accessory or exclusive to top-tier models, it is now standard across the 80th Anniversary edition. As a gesture of appreciation for collectors and loyal customers, each purchase of the Vespa 80th Anniversary model includes an exclusive gift bundle of a special book. ‘This book is not sold publicly and is exclusively available to buyers of the 80th Anniversary edition. It chronicles Vespa’s 80-year journey, comprising 80% historical photos and 20% textual history,’ said Irvan. For those interested in acquiring this high-value limited-edition scooter, the pricing details are as follows: Given its limited-edition status, the model is expected to be highly sought after by scooter collectors in Indonesia. Interested consumers can now place orders at official Piaggio Indonesia dealers.

View JSON | Print