Variety of Electric Motorcycle Buyers, from Cost-Savers to Reviewers

JAKARTA — Despite the lack of government purchase subsidies, public interest in electric motorcycles continues to show a positive trend. Interestingly, the types of buyers for these environmentally friendly vehicles are quite specific, ranging from those who rationally calculate costs to individuals attracted to new technology. “Those who study the method, wow, this is more economical, like this and that, they can calculate, wow, in just three years the investment pays off,” said Pius in response to Kompas.com last weekend in Jakarta. “Because in three years, the savings can reach over Rp 20 million. That means they get a free motorcycle if compared to the fuel costs of a petrol motorcycle,” he added. According to him, consumers of this type generally compare the operational costs of electric motorcycles with those of petrol-fuelled ones. In addition, there are consumers interested due to the technology factor. “There are also those who are not just trying it out but becoming first movers, namely early adopters of technology. So we see, sir, many of our buyers use our product, which has many features,” Pius stated. Interestingly, some buyers even use electric motorcycles as a means to share experiences, particularly on social media. “That’s as an entry level or gateway to becoming a reviewer. They get many people who actually want to know about the electric motorcycle product,” Pius said. “The audience is large, the viewers are many. So they become collaborators or influencers like that,” he added.