Urban Communities Turn to Gold Investment to Secure Assets Against Inflation
PT Pegadaian, through its subsidiary PT Galeri 24, has officially opened its latest retail outlet, Galeri 24 J-Store, in the Crystal Boulevard shophouse area, Summarecon, Bekasi, on Tuesday (30/06/2026). The opening of this 15th store aims to expand accessibility and simplify gold commodity investment transactions for the community in the Bekasi region and its surroundings.
This expansion step is driven by high market potential and the needs of urban populations for safe and trusted hedging (safe haven) investment instruments. Endah Susiani emphasised the importance of financial literacy regarding precious metals. As a safe-haven instrument, gold is considered ideal for the public to secure their asset value against long-term inflation fluctuations.
“Galeri 24 is here to bring ourselves closer to the Bekasi community. We provide gold services for both bullion and jewellery. We also provide custom physical services produced directly from the Galeri 24 factory,” said the President Director of Galeri 24, Endah Susiani, in North Bekasi, on Tuesday (30/06/2026).
The Bekasi J-Store outlet adopts a one-stop service concept for the entire gold and diamond transaction ecosystem. One of the flagship features introduced at this outlet is the Gold BuyBack Central. This service provides a solution for individuals wishing to resell their gold assets even if they are in less-than-ideal physical condition.
Through the BuyBack Central, this outlet handles transactions for gold that is broken or physically damaged, gold bullion or jewellery that has lost its original purchase receipt, and antique or vintage products not originally purchased from the Galeri 24 network.
In addition to buying and selling transactions and buybacks, J-Store Bekasi also facilitates gold consignment schemes and provides free jewellery repair services for customers.
The inauguration of this 15th outlet was attended by the Commissioner of Galeri 24, Nizar Chaeroni, Regional Leader 8, Dede Kurniawan, and regional management officials. The corporation confirmed that expansion will not stop in Bekasi. J-Store is preparing to open its 16th outlet in Gajah Mada (Jember) and its 17th outlet in Antasari (Lampung) by the end of the 2026 fiscal year.
To mark its inauguration, Galeri 24 J-Store Summarecon Bekasi is running a special promotional programme valid from 30 June to 14 July 2026. The programme includes a direct 4% discount on jewellery products, a 3% discount on diamond collections, and a price reduction of Rp10,000 per gram for every purchase of precious metals or gold bullion.