Unhas Wins Award for Building Impactful Economic Ecosystem

Makassar (ANTARA) - Hasanuddin University (Unhas) has won the ‘Entrepreneurial Marketing Campus for Impact’ award for building a business ecosystem capable of generating economic impact for the surrounding community. Unhas Vice Rector for Innovation and Business Management, Prof Dr Amir Ilyas, stated in Makassar on Friday that the award reflects the university’s efforts, with success measured not only by the growth of business units but also by the value and impact produced. “This award illustrates that the business ecosystem we have built at Unhas is beginning to function. What is important is not just how many business units we have, but how these activities generate innovation, open up opportunities, and have an impact on the economy around us,” he said. The ecosystem operates through various business units and university business management, including support from a holding company. At the same time, students are given space to develop business ideas, start-ups, products, or services based on potential and market needs. For students, this entrepreneurial space provides experience in processing ideas to generate economic value. They can learn to read consumer needs, develop products or services, formulate marketing strategies, manage finances, and build business networks through direct experience. “This is the ecosystem we continue to build at Unhas. We want the entrepreneurial spirit to grow not only among students but also among lecturers and the academic community,” he said. “They need to have space to develop ideas, transform knowledge into business, and present innovations that add value and have a real impact on society and the economy,” said Prof Amir Ilyas.