Unethical advertisements

Unethical advertisements

From Bisnis Indonesia

The 19th Asian Advertisement Congress in Bali was opened by President Soeharto. The President warned that apart from enhancing professionalism, the advertising agencies should also strengthen the ethical basis.

We often find unethical advertisements published in the media, some even are far from the truth. Consumers usually regard the advertisements as promises made by the producers. For example, we can read in the paper a consumer's complaint about a false promise advertised by a developer (Reader's letter on Nov. 7 1995).

This matter has drawn our attention. Recently, a developer intensively advertised a housing complex in the Pamulang district of Ciputat, promising that the complex is "Only a 15 minute drive from TB Simatupang toll road (Pondok Indah)". Those who live in Pamulang, Serpong, Ciputat and the surrounding areas know the exact truth.

In this context, the various advertisement associations like PPPI, ASPINDO, AMLI etc. should look into the matter and give due attention to it, because consumers often become victims of misleading advertisement.

FREDDY MANAYANG

Ciputat, West Java