Unethical advertisements

Unethical advertisements

From Bisnis Indonesia

The 19th Asian Advertisement Congress in Bali was opened by
President Soeharto. The President warned that apart from
enhancing professionalism, the advertising agencies should also
strengthen the ethical basis.

We often find unethical advertisements published in the media,
some even are far from the truth. Consumers usually regard the
advertisements as promises made by the producers. For example, we
can read in the paper a consumer's complaint about a false
promise advertised by a developer (Reader's letter on Nov. 7
1995).

This matter has drawn our attention. Recently, a developer
intensively advertised a housing complex in the Pamulang district
of Ciputat, promising that the complex is "Only a 15 minute drive
from TB Simatupang toll road (Pondok Indah)". Those who live in
Pamulang, Serpong, Ciputat and the surrounding areas know the
exact truth.

In this context, the various advertisement associations like
PPPI, ASPINDO, AMLI etc. should look into the matter and give due
attention to it, because consumers often become victims of
misleading advertisement.

FREDDY MANAYANG

Ciputat, West Java