UMKM Actors Leverage Grab's AI Technology to Develop Businesses
Jakarta (ANTARA) - The development of digital technology, including artificial intelligence (AI)-based technology, now opens up more opportunities for female UMKM actors to start and develop their businesses.
Country Marketing & Communications Head of Grab Indonesia, Melinda Savitri, stated that Grab is committed to delivering relevant technology for merchants, embodied through the development of the GrabMerchant AI Assistant, a virtual business assistant that helps business actors read business performance, devise promotional strategies, and make more measured operational decisions.
“Technology is one of the keys to unlocking unlimited potential for UMKM. We believe that by embracing innovations like the GrabMerchant AI Assistant, business actors can explore data and transform it into real strategies, helping merchants understand business dynamics and make decisions more measurably,” she said in a press release received in Jakarta on Friday.
The GrabMerchant AI Assistant feature enables business actors to understand their business performance, from reading sales trends, viewing the most favoured customer menus, to obtaining recommendations for promotional strategies.
“With the GrabMerchant AI Assistant, it feels like having a discussion partner in running the business. I can ask which menu should be promoted or what is the best time to run a promo,” she said.
In addition to utilising digital features on GrabMerchant, Efa is also active in the Grab SERABI Community (Sekumpulan Perempuan Bisa). Through this community, she not only learns from fellow merchants but also shares experiences on business management, application features, and ways to handle customers.
Through this feature, merchants can obtain recommendations related to potential menus for promotion, types of promos suitable for business conditions, and insights into customer purchasing patterns.
Technology plays an important role in the journey of business actors in building businesses while maintaining family hopes. With the support of digital platforms, they can continue to develop their businesses from home, reach more customers, and open new opportunities for their family’s future.