UBM Launches Doctoral Management Programme to Address Sustainable Digital Transformation
Universitas Bunda Mulia (UBM) has launched a doctoral programme in Management, integrating three main areas of focus: digital transformation, sustainability and innovation.
The programme offers academics, professionals and business leaders the opportunity to deepen their expertise and produce research that contributes to the development of organisational strategies, business models and governance.
The launch of the doctoral Management programme strengthens UBM’s approach of linking education with the needs of the workplace and industry.
Amid technological change and growing demands for social and environmental responsibility, the programme aims to develop critical thinking, strategic leadership and research-based decision-making.
UBM Rector Doddy Surja Bajuadji said the programme’s launch was a step towards responding to the evolving needs of the business world.
He said it would help UBM develop education and research that address business needs. Technological change, competition and demands for social and environmental responsibility require leaders who can think critically and make decisions based on research.
He explained that the distinctive strength of UBM’s doctoral Management programme lies in its integration of three priority fields: digital transformation, sustainability and innovation.
Through an interdisciplinary approach, he said, the programme would develop leaders with broad perspectives and encourage research that enriches management studies while offering solutions to real challenges faced by companies and organisations.
He added that academic conferences and international publications are structured components of the programme. They will enable students to share their research, receive feedback from the international academic community and broaden the impact of their scholarly contributions.
With the launch of the doctoral Management programme, UBM is expanding its contribution to education and research relevant to business. The integration of its three priority fields and focus on real-world business challenges reflect UBM’s commitment to producing applicable knowledge that supports long-term business growth.