TV networks face tough competition

TV networks face tough competition

JAKARTA (JP): Indonesia's five commercial television stations
will face fiercer competition for ad revenues this year, said
Yanti B. Sugarda of PT Surindo Utama on Saturday.

Yanti, whose company conducts research on ad spending, said
that the two relative newcomers, ANteve and Indosiar, will be more
aggressive in their programming this year to win a bigger share
of advertising spending.

Both stations had the largest advertising revenue growth rates
this year compared with RCTI, SCTV and TPI, she said during a
seminar on the trends of advertising spending in the television
industry.

The seminar was organized by the Gatra newsweekly.

Yanti said the competition has blurred the programming
distinctions that once existed between the networks in terms of
their targeted audiences. Now that one station has found them
successful, just about every channel now airs telenovelas, Indian
programs and dangdut music and quiz shows. (01)