TV networks face tough competition

TV networks face tough competition

JAKARTA (JP): Indonesia's five commercial television stations will face fiercer competition for ad revenues this year, said Yanti B. Sugarda of PT Surindo Utama on Saturday.

Yanti, whose company conducts research on ad spending, said that the two relative newcomers, ANteve and Indosiar, will be more aggressive in their programming this year to win a bigger share of advertising spending.

Both stations had the largest advertising revenue growth rates this year compared with RCTI, SCTV and TPI, she said during a seminar on the trends of advertising spending in the television industry.

The seminar was organized by the Gatra newsweekly.

Yanti said the competition has blurred the programming distinctions that once existed between the networks in terms of their targeted audiences. Now that one station has found them successful, just about every channel now airs telenovelas, Indian programs and dangdut music and quiz shows. (01)