TV campaign the best

TV campaign the best

From Bisnis Indonesia

Many people feel that election campaigns through the television are the best. Next comes the printed press and the radio.

Campaigns on television reach a larger number of people than mass rallies or street convoys because these are local in character. Besides, they create the impression of a show of force (arrogance of power).

Campaigns mobilizing crowds of people for rallies and long convoys have more drawbacks than advantages. This kind of campaign was repeatedly held during the New Order regime. After the elections, many people complained that the campaigners had made too many empty promises which were not fulfilled afterwards. The voting public was tricked.

Moreover, the mobilization of crowds is a conducive medium for provocateurs from political forces which do not want to see the general election run smoothly in an honest and fair manner and be a success.

SUNARTO SUKMA ALAM

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