Turning Anxiety into Opportunity: Rabundo Brings Minang Rendang Flavours to National Market Through BRI Empowerment
A simple sense of unease served as the starting point for the birth of Rabundo, an instant Padang spice business that is now beginning to penetrate the national market. Originating from a desire to restore pride in authentic Indonesian flavours, Rabundo has become proof that the spirit of MSME (Micro, Small, and Medium Enterprises) entrepreneurs, when paired with proper guidance, can pave the way to a wider market.
Established by Tika Hayana in 2025 in Kekiling Village, Penengahan District, South Lampung Regency, the business was born from an experience that many might consider trivial. “Rabundo began from the founder’s concern upon seeing rendang spices on supermarket shelves that were imported from neighbouring countries,” Tika explained.
As a descendant of the Minangkabau people, this sight raised a significant question in her mind: why one of Indonesia’s culinary icons is being produced more extensively by foreign parties. This concern subsequently transformed into a determination to present authentic Minang rendang spices capable of competing in the market.
However, building a business from scratch was not an easy journey. In addition to ensuring the authentic taste of rendang remained intact, Tika also had to consider how her products could be accepted by the market, establish a strong identity, and meet various legal requirements to remain competitive.
Amidst the process of developing the business, Tika’s relationship with BRI has been established since 2023 when she became a customer. As Rabundo began operations in 2025, she utilised BRI’s QRIS as a transaction solution to support her business operations.
The ease of transaction has helped Rabundo serve customer payments more practically, quickly, and safely. For a growing business, transaction efficiency is a crucial factor in maintaining smooth operations while providing a more comfortable shopping experience for customers.
BRI’s support for Rabundo’s journey has continued. Upon the recommendation of a fellow MSME entrepreneur, Tika joined the Rumah BUMN BRI Bakauheni to obtain mentorship for her business development.
“I first learned about Rumah BUMN BRI Bakauheni from a friend who was already a member. They suggested I join because there are many benefits to be gained to improve business performance, ranging from legality facilities and training to bazaars,” she recalled.