Turning 125, Pegadaian Strengthens Services Through Tring!

Turning 125, Pegadaian Strengthens Services Through Tring!

Jakarta, CNBC Indonesia - PT Pegadaian continues to strengthen its commitment to delivering inclusive and modern financial services as a mark of its 125th anniversary. Through the Tring! app, Pegadaian has achieved a significant leap in digital transformation, creating a practical, secure, and integrated financial ecosystem for all segments of society.

Since its official launch on 8 October 2025, Tring! has demonstrated impressive performance. In less than six months, the platform recorded rapid user growth. By the first quarter of 2026, Tring! has been trusted by more than 5 million customers, with an accumulation of over 25 million digital transactions reaching a transaction value of nearly Rp 60 trillion.

Director of IT & Digital at PT Pegadaian, Yos Iman Jaya Dappu, stated that entering its 125th year, Pegadaian proves that tradition and innovation can go hand in hand, especially through the Tring! by Pegadaian app.

“The Tring! app is not just a digital platform, but our commitment to remaining relevant to every generation and ensuring that the best financial solutions are now within the grasp of all Indonesian people,” Yos explained in an official statement on Wednesday (1/4/2026).

Active utilisation of services is also continuously increasing. It is recorded that more than 4 million active customers transacted through this platform throughout the first quarter of 2026. The transaction figures for that period exceeded 15 million transactions, or a drastic surge of 215% compared to the same period the previous year, with active customer growth reaching 183% (year-on-year).

As the market leader in the pawn and gold sector, Pegadaian has successfully made digital gold service features the main attraction in the Tring! app. Data for the period January to March 2026 shows very solid performance, including Gold Savings Top-Ups reaching more than 3.3 tonnes, followed by the opening of Mulia Ultimate Conventional at 500 kg, and Planned Gold Savings at 205 kg. This achievement further affirms gold’s position as one of Pegadaian’s flagship products in the digital ecosystem.

This digital transformation not only provides convenience for customers but also makes a significant contribution to Pegadaian’s financial performance. By the end of the first quarter of 2026, Outstanding Loans (OSL) through Tring! have broken through Rp 4.3 trillion. This proves that society is starting to switch to using digital channels for their financing needs.

“The development of Tring! is a strategic step in responding to changing consumer behaviour that increasingly relies on technology. With an ever-evolving ecosystem, Pegadaian strives to ensure that access to financial services can reach people anytime and anywhere,” Yos added.

Entering its 125th year, Pegadaian is not just surviving, but continuing to innovate. Through strengthening features in the Tring! app, the company is optimistic about continuously increasing the contribution of digital transactions to the overall business, while reinforcing its strategic role in supporting financial inclusion and national economic growth.