Truecaller Partners with AnyMind Group to Expand Direct Sales Footprint in MENA and Southeast Asia
Jakarta, Indonesia — Truecaller, the leading global communications platform, has announced a strategic direct sales partnership with AnyMind Group, a Business-Process-as-a-Service company specialising in marketing, e-commerce, and digital transformation. The collaboration aims to accelerate the growth of Truecaller’s direct advertising business across the Middle East & North Africa (MENA) and Southeast Asia (SEA) regions.
Under this partnership, AnyMind Group will serve as exclusive reseller for Truecaller’s advertising inventory in Egypt, the UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore, and Vietnam. The partnership specifically focuses on empowering brands and agencies to leverage Truecaller’s premium advertising formats to reach users with high engagement and purchase intent through relevant, data-driven advertising solutions.
With strong on-ground presence and established relationships with leading advertisers and agencies in MENA and SEA markets, AnyMind Group brings deep regional expertise to support Truecaller’s advertising expansion locally. The partnership is designed to empower brands through impactful ad placements on Truecaller’s trusted communication platform, driving meaningful engagement with users in these rapidly growing digital economies.
Truecaller continues to record strong user adoption growth in MENA and Southeast Asia, presenting significant opportunities for advertisers to connect with audiences in a trusted and brand-safe environment. By combining Truecaller’s global scale, proprietary data capabilities, and premium advertising formats with AnyMind Group’s local market leadership and execution strength, the partnership aims to unlock the full monetisation potential of Truecaller’s advertising inventory across these regions.
Hemant Arora, Vice President & Global Head of Truecaller Ad Business, commented: “As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are crucial to bringing local expertise and measurable results for advertisers. MENA and Southeast Asia are high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers through trusted and contextual communication experiences on our platform.”
Aditya Aima, Managing Director of Growth Markets and Co-MD of India and MENA at AnyMind Group, added: “We are delighted to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and network, we see strong potential to drive more relevant and high-impact advertising results for advertisers looking to deepen engagement in these dynamic markets.”
This collaboration marks an important milestone in Truecaller’s broader international expansion strategy, which focuses on building strong local partnerships to deliver measurable value to advertisers whilst driving sustainable revenue growth in emerging markets.
About AnyMind Group
Founded in April 2016, AnyMind Group [TSE:5027] is a Business-Process-as-a-Service company for marketing, e-commerce, and digital transformation. The company provides comprehensive end-to-end services for brands and merchants, publishers, and influencers across digital commerce, marketing, logistics, customer engagement, data and AI utilisation, publisher monetisation, and creator monetisation. AnyMind Group employs over 2,000 staff across 24 offices in 15 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, mainland China, Japan, India, the UAE, South Korea, and Saudi Arabia.
As of September 2025, the company serves over 1,000 companies for marketing, 190+ companies for e-commerce, 1,800+ publishers, and 2,100+ creators. Further information is available on the company’s investor information disclosure site.
About Truecaller and Truecaller Ads
Truecaller is an essential part of daily communications for over 450 million active users, with over one billion downloads since its launch and 68 billion spam and fraud calls identified in 2025 alone. The company is headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising is Truecaller’s primary revenue source. Truecaller Ads serves 5 billion impressions daily and is trusted by over 10,000 brands. Visit https://advertisers.truecaller.com for further information.