Tring! by Pegadaian Brings an Exciting Festival to 10 Major Cities
Jakarta, CNBC Indonesia - PT Pegadaian continues to strengthen its commitment to digital financial literacy through a series of festivals titled “Ramadan Bareng Tring!”. After successfully reaching thousands of visitors in five cities—Medan, Pekanbaru, Makassar, Surabaya, and Manado—at the end of February, the festival is poised to continue its journey to other parts of Indonesia.
Bringing together a blend of financial education, entertainment, and social action, Ramadan Bareng Tring! will subsequently be staged in Palembang, Denpasar, Bandung, and Semarang on 7-8 March 2026, and Balikpapan on 14-15 March.
“Through this festival, Pegadaian invites the public to experience the ease of investing in gold digitally as easily as turning over the palm of your hand. In line with its slogan, matters of gold are now easy and fast #MulaiDariTring!” said Selfie Dewiyanti, Director of Marketing, Sales and Product Development at PT Pegadaian, quoted on Thursday (5/3/2026).
Pegadaian has prepared a series of engaging agendas designed for all Indonesians.
- Gold Education and Talk Show
This programme is a collaboration with Gold Speakers to unpack investment strategies in the Tring! app, and a special TIKUM JAK Special Show session with the regional Standupindo community that will wrap financial literacy in fresh humour.
- National Music Entertainment
The Gen On Track Live Special Ramadan stage will feature a lineup of national musicians to accompany visitors during ngabuburit.
- Interactive Activations and Games
Visitors can attempt physical challenges at the Angkat Emas booth, test their luck at Wheel of Fortune, and explore digital features in the Golden Box and Golden Raffle.
- Empowering MSMEs and Partners
This agenda features a bazaar hosting up to 20 selected MSME tenants and a Partner Space from Pegadaian’s subsidiaries offering comprehensive financial solutions.
- Child-Friendly Activities
This agenda provides a Kids Playground and various Ramadan-themed children’s competitions tailored to local wisdom in each region.
In line with its social responsibility values, Pegadaian is also conducting CSR actions including charitable donations and breaking fast with orphans in each city where the event takes place. This step is a gesture of gratitude for the public’s trust in Pegadaian’s Gold Bank services.
“Through the Ramadan Bareng Tring! festival, we want to bring digital gold services closer to the public in a fun way. We believe that a sparkling future can begin with the Ramadan moment,” she said.
With a concept of entertainment and religious elements on a single stage, Ramadan Bareng TRING! is expected to become a new magnet for the public to spend time ahead of breaking their fast.
“While ngabuburit, the public can also directly experience modern gold investment through the Tring! by Pegadaian app, which can be downloaded from the App Store or Google Play,” she concluded.