Tradition meets trends at CIFTIS 2026 in Beijing

The 2026 China International Fair for Trade in Services (CIFTIS), currently taking place at Shougang Park in Beijing, China, is featuring a wide array of cultural and creative products, ranging from museum-inspired merchandise to trending lifestyle goods.

The exhibition not only showcases the richness of China’s cultural heritage but also highlights the creative vitality of its cultural industry. Chinese companies are bridging the gap between tradition and modernity, merging national identity with global trends and establishing new patterns in cultural consumption.