Tourism Ministry Targets 1.18 Billion Domestic Trips Through Various Campaigns

Jakarta (ANTARA) - The Ministry of Tourism is targeting domestic tourist movements to reach 1.18 billion trips throughout 2026 through various promotional activations, including the “New Way to Holiday #DiIndonesiaAja” campaign, which will be intensified during school holidays, Eid al-Fitr, and the year-end period.

Ministry of Tourism Spokesperson Nia Niscaya, during a press conference in Jakarta on Thursday, stated that this target is part of the government’s efforts to continuously encourage domestic tourist movement while increasing economic impact in various regions.

“Our target is certainly to achieve 1.18 billion domestic tourist movements this year,” said Nia.

“Overall, we have divided that 1.18 billion, with peaks during Eid, this semester’s school holidays, and the end of the year,” she added.

To measure the effectiveness of the #DiIndonesiaAja campaign, the Ministry of Tourism has established several indicators, ranging from the potential number of moving tourists to the value of economic transactions created during the campaign period. Additionally, the Ministry of Tourism will measure the publication reach and campaign exposure to the public to assess the effectiveness of the messages delivered.

On the same occasion, Ministry of Tourism Spokesperson Imam Priyont stated that the success of the campaign is also measured by the quality of the tourists’ experience during their holidays. The Ministry of Tourism has conducted visits to 139 destination points to ensure that Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) aspects are functioning well.

“We hope the indicator of success is, of course, that everyone who travels returns with beautiful, pleasant, and happy memories,” said Imam.

The Ministry is also preparing various mitigation steps, including CHSE modules and disaster management guidelines that can be used by destination managers to maintain the security and safety of tourists.

Through the “New Way to Holiday #DiIndonesiaAja” campaign, the Ministry of Tourism hopes to increase the mobility of domestic tourists while strengthening the economic impact on the tourism sector, micro, small, and medium enterprises (MSMEs), culinary, retail, and the creative economy in various regions.