TOURISE Announces 2027 Summit Themed “Alliances that Move the World”
Riyadh, Saudi Arabia – Under the patronage of His Royal Highness Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, the Minister of Tourism and Chairman of TOURISE, His Royal Highness Ahmed Al-Khateeb, has announced the TOURISE Summit 2027, scheduled to be held in Riyadh from 23-25 March 2027. Following the success of the inaugural TOURISE Summit in November 2025 and a year of ongoing collaboration, the 2027 summit will adopt the theme “Alliances that Move the World.” Over the course of three days, leaders will focus on partnerships, investment, and the necessary steps to advance the global tourism agenda for the next 50 years.
The summit will bring together leaders from the public and private sectors in tourism, technology, investment, sustainability, culture, mobility, and government to address the most pressing opportunities and challenges facing the tourism sector and to help shape a new era of global tourism. During the inaugural summit, TOURISE announced a portfolio investment worth US$113 billion, covering hotels, integrated destinations, wellness, retail, talent development, and AI-based platforms. This demonstrates the potential for public-private cooperation to turn ambitions into real investment and action.
The first confirmed speakers for the 202lar Summit have also been announced, including executives from companies such as Marriott, Wego, Switzerland Tourism, Technogym, and many others to be announced. Together, they represent companies that help shape how we travel, connect, invest, and experience various parts of the world.
TOURISE 2027 is supported by an increasing number of partners and sponsors, including stc, Dar Al Arkan, The Avenues, Qiddiya City, Aseer Development Authority, Saudia, Jeddah Central, Taiba, Tourism Development Fund, Red Sea Global, Almosafer, and Snapchat. This reflects TOURISE’s role in connecting the public and private sectors across the entire tourism value chain.
His Royal Highness Ahmed Al Khateeb, Saudi Minister of Tourism and Chairman of TOURISE, stated: “The future of tourism will not be determined by a single destination, company, or institution, but by the strength of the alliances we forge between the public and private sectors. Saudi Arabia has witnessed what can be achieved when ambition, investment, and partnership move together. Through TOURISE, we are bringing that experience to the global stage by bringing together leaders from various sectors and markets to transform shared ambitions into real action. In March, we invite the world to Riyadh to build the alliances that will shape tourism for the next 50 years.”
Gloria Guevara, President and CEO of the World Travel and Tourism Council and one of the panellists, added in today’s announcement: “The next phase of tourism will be determined by cooperation on an unprecedented scale. ‘Alliances that Move the World’ reflects the opportunities open to us: connecting various industries, capital, and ideas in a way that creates meaningful progress for destinations, businesses, and communities. TOURISE provides a platform for leaders to not only discuss but also work together to develop practical solutions for the future of tourism.”
TOURISE is supported by a Board of Trustees chaired by His Royal Highness and composed of global experts from various fields, including online travel agencies, tour operators, hospitality, global tourism bodies, entertainment, and media.
Stakeholders wishing to participate in the TOURISE Summit 2027 can submit requests for invitations and join the growing global community to help shape the future of tourism.